Why Billboard Advertisement
Billboards and out-of-home advertising stand out as the ultimate champions across every step of the customer journey.
Out-of-home advertising boasts unparalleled potential for reaching vast audiences consistently. An astonishing 86% of individuals affirm that outdoor advertising truly captures their attention and makes brands memorable.
Billboards reign supreme in a digital age dominated by clicks, impressions, and likes. Unlike their digital counterparts, billboards can’t be flipped, blocked, or switched off. When people are out and about, they exhibit a heightened ability to absorb and recall advertising messages. As more individuals spend less time confined to their homes, the effectiveness of traditional media such as radio, magazines, TV, and newspapers dwindles. Despite the surge in social media marketing and Google advertising, out-of-home advertising remains unrivaled in driving online engagement and activity.
8 Reasons Why You Need A Billboard
Billboards consistently deliver more online activity per ad dollar spent than TV, Radio & Print. In addition, biometric research proves that consumers are 2x more alert and likely to act on the billboard campaign messaging. Are you ready to be discovered?
Billboards and out of home advertising have the power to create awareness, set an agenda, suggest and influence, convey a brand image, build credibility and attach an emotional response to your campaign.
MADE YOU LOOK
Billboards and out of home advertising are big, bold and larger than life. They demand the audience's attention. Billboards exist where your customers live, work, commute, shop, socialise and travel. Digital application of your artwork allows for unlimited creativity and a professional finish.
NO OTHER COMPETITION
Most other forms of media place your message alongside other advertisers; with billboards, you have a captive audience viewing only your message. They deliver boundless opportunities for designing effective campaigns to increase brand consideration and advocacy.
REACH YOUR TARGET
Billboards are often the last advertisement viewed before the point of purchase and frequently provide much needed directional aid to travellers entering an unfamiliar area. Reach real audiences when they are most alert and receptive to your messaging.
REINFORCE YOUR MESSAGE
Billboards regularly provide multiple daily impressions per person to strategically complement your other media exposure. To expand your reach with the ultimate brand builder, Billboards are impossible to miss and reinforce your other advertising efforts.
STRETCH YOUR BUDGET
Where other media provides only 30 seconds of exposure, billboards offer long-term, 24 hours, 7 days a week message visibility. No matter the size of the business, billboard advertising provides a cost-effective solution to increasing branding awareness.
BROADCAST YOUR BRAND
Billboard advertising is the last true form of broadcast media. There are no other media with better reach. The commuting population, regardless of their reason for being on the road or at the airport, becomes your audience by using billboards.
RECEPTIVE AUDIENCES
Biometric research shows people are more than 2.5 times more alert outside than compared to screen time at home. This alertness increases our ability to remember messages at a glance. Glance mediums build emotions as the subconscious emotionally responds to the environment.
POWER TO INFLUENCE
Outdoor advertising provides incredible influence that can be taken from the street right through to retail points of purchase. No other medium can turn a product or service into a brand as cost-effectively as Outdoor.
THE MULTIPLIER ROI EFFECT
Out of home advertising improves the return on investment of every advertising dollar spent on other media when you combine campaigns. So if you are serious about multiplying and expanding your reach, outdoor advertising must be part of your marketing strategy.
